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JOIE is an American clothing brand founded in 2001 and through its not very long history has evolved to strong, independent and popular brand. The brand's main motto is Casual, Comfortable and Luxurious - which means you will feel yourself the best way possible in Joie's clothing. In 2007 company added shoe lines to already exited apparel. Browsing the site you can find Southern California and vintage inspired collection in its modern and fresh interpretation.