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Guess (styled as GUESS or Guess?) is an American upscale clothing brand and retailer, which started its story back in 1981 in Los Angeles, opening the first store in upscale Beverly Hills area. Guess soon began advertising, and in 1985 introduced their iconic black-and-white ads that have won numerous Clio Awards. Today, Guess is a world-known fashion trendsetter, offering a wide selection of items for Men and Women.